Medium moist and medium ground, though on the finer side. It has a very strong peppermint smell out of the tin. I get a sharp sting of mint right after snuffing, but that dissappears quickly. Then I’m left with a natural, cooling, sweet peppermint smell. The scent of the base tobacco is also quite strong. The aroma lasts in my nose for a decent amount of time. Great snuff which I will most certainly reorder. Medium nicotine content.