Standard Wilson’s grind. The initial scent is somewhat similar to SP 100. Bergamot and a sweet lemon aroma. Best SP has a leathery finish though, and it stays in the nose for a bit longer. I wouldn’t mind if the scent were stronger, but I can definitely imagine myself appreciating the subtle aromas when I’ll feel like using a more lightly scented snuff. It’s really nice and I will probably reorder it. Medium nicotine content.