First of all I love the container, it’s like something from the 50’s. I fell in love with the snuff too! It smells like a campfire, pennies and toasted tobacco. It has a light feeling, and you can use it over and over again without getting tired of it. Its quite fine and dry but doesn’t hit the throat if sniffed lightly. The nicotine hit is fast and strong, and is very satisfying. This is a good snuff for satisfying a nic craving without taking too much effort. Also it is a good introductory snuff into scotches and toasts.