JNF’s Indian Rustica “King” is a fine example of Foodsnuff, which may be used to either enhance or substitute portions of meals. Upon unscrewing the top, the olfactory senses are greeted by the smell of milk chocolate, cane sugar and hazelnut. Taupe-coloured and powdery, this snuff has the consistency of blush and could probably be snorted from a make-up brush. At uptake, the mild, sweet and dry burn dissipates into a confection of milk chocolate, hazelnut, vanilla and salted caramel. With all the flavour and none of the calories, “King” is starvation without privation and can be used to escape the rigours of Lent or Ramadan. Excellent with black coffee, David Sprüngli and son Rudolph would be proud to serve you a tin at their shop on Paradeplatz with some of their famous solidified chocolates.