All I can say is wow. After a few months of thinking it wasn’t for me after using one brand (that I will not mention by name to slander a great man with great customer service), I finally can say I enjoy this. The stuff I had was all very dry regardless of technique, ended up it my throat and gave me coughing fits even after three months of regular use. I can’t say I actually enjoyed it. Then my Mr Snuff order came and all that changed…Wilson’s CoC and Brunswick, Dholakia Swiss Chocolate, Fubar Grunt, Gawith Apricot…all amazing and SO much easier to take. All along I thought either my technique was off or it just wasn’t for me. This new stuff rocks! And coming from a snus background, I love that CoC and the Brunswick taste like two of my favorite snuses (sneese?), Thunder Frosted and General Lös, respectively. All I can say is that life is grand!