upon opening the bag i got a nice strong coffee scent with a slight cognac undertone. a very pleasing scent. i really enjoy this one. medium fine grind with a medium dry moisture level very slight nasal drip and again this of course could be my fault. pretty easy to take. im still working on my technique after taste is of coffee and very good. this could be a three or four times a day snuff for me easily. 4.5-5