Medium moist and medium coarse. It smells mentholy and sweet right out of the tin, but there is also an aroma of something floral and creamy present. The menthol isn’t too strong, just enough to open your nose and deliver a pleasant cooling effect that lasts a while. The apricot doesn’t smell like an actual fruit, but more like sweet, thick apricot syrup. It’s a good snuff with a more than average nicotine content. The only thing I miss is the presence of the base tobacco smell which is very hard to detect for me.