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According to Sonia Roberts, tobacco journalist, medicated snuff accounted for around 64% of all snuff sold.in 1981. What the percentage is today remains unknown but medicated snuffs are still very popular.

Although commercially sold medicated snuff doesn’t appear to have a long history there seems to be doubt over when it was first introduced.

Medicated snuff (menthol or menthol and eucalyptus) was certainly available in the 1890’s. As far as I am aware, the earliest commercial medicated snuff was made by B.W & Co. in London, but I stand to be corrected. Picture of an early tin is shown below.

Silas Burroughs and Henry Wellcome were two American entrepreneurs with an interest in medicine. They operated their business from Snow Hill, London. The snuff, which also contained 1/6% cocaine, was recommended by chemists and druggists for relief from nasal catarrh. The earliest advertisement for their menthol snuff that I could find is dated 1895. However, as the London partnership of Burroughs and Wellcome dates from 1880 it’s likely that their earliest menthol snuff pre-dates 1895.

The 1920s saw the advent of J&H Wilson’s’ Finest Menthol Snuff’ and McChrystal’s ‘Original and Genuine’ snuff – still popular in 2024.

Dr. John Rumney of Stainmore Brough (born 1796) is often credited for concocting the earliest medicated snuff for himself and his patients but there is no evidence that it was ever sold commercially. Illingworth’s ‘Dr. Rumney’s Mentholyptus Snuff’ dates from December 1930 but I don’t know if it has any similarity with Dr. Rumney’s original concoction. Probably not since Dr. Rumney (whose portrait appears on the tin) had died sixty-nine years earlier in 1861.

Any additional comments on early medicated snuffs welcome.

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If anyone is curious about L260 (menthol + eucalyptus) blend - William Ross Hedges and the Hedges Concern

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Meh. My only comment about medicated snuff (or anything with menthol) is that I seriously doubt I would miss it one bit if it were to entirely disappear from the face of the earth. While I do use snuffs with menthol now and again, enjoy some of them for what they are, and have plenty on hand (due in no small part to their inordinately heavy representation in contemporary snuff makers/blenders catalogs), it is for sure my least favorite genre of nasal snuff by a long mile.

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B.W & Co. must have manufactured their menthol snuff before 1895 as the advertisement from that year says that the product is now available in different packaging. The hinged tin, painted bronze-green with gold lettering, must rank as one of the oldest – if not the oldest - pocket-sized snuff tins in existence.

Other than menthol and cocaine it contained ammonium chloride, camphor and lycopodium. Unless there is an earlier American snuff upon which the London snuff is based, this is likely the very first commercially made medicated snuff for which there is incontestable proof of 19th century manufacture. Perhaps because it was sold as a prescriptive medicine it took others, such as J&H Wilson Ltd, at least another three decades to catch on to the commercial possibilities of menthol snuff.

So, if I am correct in supposing that this is the first menthol snuff and you are a devotee of the same then dedicate a pinch to those pioneers Messrs. Burroughs & Wellcome.

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This is an advertisement dated 1896 as supplied to the medical profession.