@OscarWabbit: I’ve only tried a few brands of Makla, but to me there’s absolutely no comparison to snus. Flavor wise, they’re two completely different profiles.
The Maklas I’ve tried have that earthy, somewhat pungent taste of fermented tobacco. While I don’t mind giving them a good snort, I can’t stand them in my lip.
Loose Swedish snus is of a finer cut than Makla, but it’s much more moist. The variety of flavors available is astounding, from the plain/unflavored brands like Ettan and Prima Fint to herbal (Rapé and Röda Lacket) to the bergamot blends like General and Gustavus.
Snus and Makla are manufactured in two different ways. Makla is made more like fermented American moist snuff whereas snus undergoes steam pasteurization unique to Swedish (and a couple of American) manufacturers.
I’m not going to name company names here, but Mick and I are pretty close friends with one of the biggest tobacco exporters in the world, with operations in Africa and South America. Tobacco for snus is grown and harvested to rigid specifications, and only half of the yield meets their standards and makes it to their factory. Of the remaining 50% of the harvest, the better half goes to second-tier Swedish snus manufacturers while the bottom half goes to Makla manufacturers.
This difference is readily apparent to me. You have snus brands like Ettan which are flavored only with a little bit of salt. You’re basically tasting pure tobacco. Every brand of Makla I’ve tried, even the “plain” and “straight” varieties, have been pretty heavily flavored to get past that pungent, cheap tobacco taste.
I’m probably showing my bias here, but I think snus beats the pants off of Makla in every way. As far as nicotine hit goes, Makla is a wee bit stronger than regular strength snus, but is no where as strong as Sterk or Extra Sterk varieties.
If you like traditional, plain Makla flavors, I would recommend picking up Grov, which is flavored in much the same way, but not overpoweringly so. Other than that, my recommendation for snus newbies is to try all the old standards: Röda Lacket, Goteborg’s Rapé and Prima Fint, Ettan, and General.
Of course, I’ve been talking exclusively about lös varieties. We haven’t even got into portioned snus yet.