This stuff really smells and tastes of coffee. Quite unlike Cafe11, which to me is more like a mocha liqueur. It even LOOKS a bit like coffee, just a bit darker. More salt than sugar, but a tad of the latter, but not so you’d really notice. Quite coarse, but not very moist. I have to sniff hard and then pinch my nostril to keep it up there. Oh, good tobacco, too. Almost a hint of cigar. I think I’ll take this one to the coffee shop tomorrow with my kindle and make a morning of it.