Black in color,this snuff is finely ground with a very moist consistency . Slightly mentholated, the snuff has a very long lasting floral scent with a lovely musk. The color, nicotine, moisture, and grind remind me of 6 Photo Special, but the similarities end there. I enjoy this snuff not as an everyday occurrence, but as an occasional respite. I normally do not like the flour of Dholakia, but this snuff is quite nicely done. Definetly Recommended!