I did a search for market data to see how the snuff market was doing and the findings are meager and contradictory. One study about the German market states that:
Volume sales of smokeless tobacco are predicted to see a fairly sharp decline over 2014-2019 because very few young consumers are buying these products on a regular basis.
http://www.euromonitor.com/smokeless-tobacco-in-germany/report
However another about the USA market says:
Nationwide, cigarette smoking control has been very successful and we have experienced a steady decline, but that success is being offset by the increased use of smokeless tobacco products, especially by youth.
New data shows spike in smokeless tobacco sales
Anyone has a clue or insider knowledge about the real trends? Sales volume? I guess the key market is the UK considering all the mills that are located there.
Freak data: GletscherPrise accounts for 48% of the sales in Germany.