frankly the flavor is more subtle so less annoying for the long haul. Chew is too much like candy and gets gross tasting after a while. The taste is harsher and not as smooth. I can snus anytime without spitting. The feel is better the taste is better. Snus doesn’t come out swinging nearly as hard but has more staying power. I find it a better product where the american chew seems to me like a pale imitation of snus.