It's made exclusively for the Swiss market. Medium moist with a medium fine grind and quite easy to take. It is mentholated, I can also detect camphor and maybe eucalyptus. I get sweet herbal undertones after the snuff has been in my nose for a while. Maybe it's the eucalyptus, but I like it anyway. It's a good snuff, not overpowering in any way, even though the initial burn from the menthol can be intense. Very refreshing. Medium nicotine content.